Good Coffee is our annual initiative to raise funds and awareness for a better, fairer coffee industry. One that works for everyone along the supply chain. Supported by our community of cafes, roasters, and everyday coffee drinkers, Good Coffee brings people together to fund real projects with real impact. Most years, these are in support of our long-term partners, Zukuka Bora in Uganda.

Each campaign focuses on a specific project, such as building washing stations, purchasing land, or developing local infrastructure. These investments help producers grow their businesses, strengthen their communities, and share in the value of specialty coffee.

Are You Drinking Good Coffee?

This October, we’re aiming to raise $15,000 to help build Zukuka Bora’s new Bukhanakwa Outpost. A permanent home for coffee buying, processing, and community impact in one of the most important regions they work in.

What’s the Project?

Zukuka Bora has been operating in Bukhanakwa for years using borrowed land and makeshift setups. It’s worked well enough, but now it’s time to go from temporary to permanent. With their own land and infrastructure, Zukuka Bora can improve processing quality with proper tanks, sorting tables, and storage, and handle larger volumes of coffee each harvest. Most importantly they will put down roots in a community they’ve backed from day one.

How It Works

Every year, Good Coffee gets behind one community-led project designed to make a real impact. That project becomes the focus of our annual campaign, which includes Good Coffee Month, a sustained effort to raise funds and share stories, and Good Coffee Day, a one-day celebration that brings it all together.

It’s our way of turning the simple act of enjoying a coffee into something that supports some of the most vulnerable among the 125 million people who rely on coffee for their livelihoods.

Good coffee 2025

In 2025 Good Coffee Month runs through October and finishes with Good Coffee Day, held on the first Saturday of November.

Throughout the month, cafes and customers around the country join forces to:

  • Donate a portion of sales from each cup brewed

  • Buy limited-edition coffee and merchandise

  • Join as supporters or sponsors

  • Share the story behind the cup
Choose a Supporter Level

How to support

Whether you’re an individual or a business, there are lots of ways to get involved.

Are You a Café?

Good Coffee Day

Pledge $1 for every coffee sold on Saturday 1st November.

We’ll send you a full promo kit including posters, POS signs, social assets, and a QR code to help tell the story.

If you’d like to get involved get in touch.

Just a Fan of Good Coffee?

1. Choose a Supporter Level

Pick a supporter level and receive a pack including coffee and exclusive merch. After checkout, we’ll send you a quick form to choose your items and tell us how you’d like to be featured.

2. Buy a limited edition bag of Good Coffee or Merch

Grab our special release Bulaago Washed from Zukuka Bora. $5 from every bag sold goes straight to the project. Or help yourself to a Good Coffee hat, socks, mug or tote.

Available all campaign at Commonfolk cafés, partner venues, and online.

3. Join us on Good Coffee Day Saturday 1st November

$1 from every coffee sold at participating venues will go to The Cup That Counts. Swing by, grab a cuppa, and be part of the impact.

4. Spread the Word

Post, tag, or just tell someone. Every bit of awareness helps grow the movement.

Questions? Want to do more? Get in touch at hello@thecupthatcounts.org